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Pamela Skai-Levy and Gela Taylor (wife of John Taylor of Duran-Duran) founded Juicy Couture in 1994. The company started as a designer T- Shirt company. The look of the company changed drastically in 1999 with the entrance Tho company in denim and sportswear market. Next came the item that the company is most famous for “The Track Suit.” The item came in velor, terry cloth and cashmere. Factors that made this such famous cases was low riding draw string pants and form-fitting zip up hoodies in a variety of mouthwatering colors. Skai-Levy and Taylor, according to most fashion magazines have made out track suit as popular as the little black dress.
In 2003, Juicy Couture was acquired by Liz Claiborne, Inc. for an undisclosed multi-million dollar sum. Quite accomplishment for a company that sold suits, “Juicy loves Martha” T-shirts and ruffled velvet tube dresses. All the Juicy Couture items are manufactured with the company signature logo also highland terrier holding a shield bears three hearts and love P & G (Pat and Gela) juiciest authors. A crown lies overhead than Juicy Couture banner flutters below underlining the slogan, “Made in the Glamorous USA”
label Juicy Couture has reached heights of such labels as Gucci, Guess and DKNY. This was done by a brilliant marketing ploy. They cultivated relationships with the Hollywood community and invited top celebrities such as JLo, Cameron Diaz and Madonna to shop for free. Then there was that famous women have the photos taken with these items and this concept raised wrapping position, “Chic Couture.”
Fast forward to the present and the Liz Claiborne road, Juicy Couture markets many items under multiple categories. They have both men and womens collections, collections of children as well as a mix of fashion accessories including jewelry, bags and swim wear.
Over the last 14 years we have seen many changes but one thing that has not Skai-Levy and Taylor are still at the head of this most prosperous organization that co-President.
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Source by Roy Leadwell